This privacy policy ("Policy") outlines our practices regarding the collection, use, disclosure, and transfer of your information as operated by Rishta Mobarak Private Limited ("Company") or any of its affiliates ("we," "us," or "our"). We provide various services, including the website https://rishtamobarak.com ("Site"), the mobile application ("App"), collectively referred to as the "Platform," which are available on Google Play Store, iOS, and similar platforms. These services also encompass recording credit/payment, communicating dues/balances through the site and application, and other services offered on mobile or internet-connected devices (referred to as the "Services").

This Policy is an integral part of the Terms of Use for the Services. Any capitalized terms used herein but not defined have the same meaning as in the Terms of Use. Users (as defined below) are advised to read this Policy along with the Terms of Use for a comprehensive understanding.

The Platform offers online matrimonial and matchmaking services, facilitating connections between Users exclusively for the purpose of marriage introductions, and no other purposes whatsoever. It is important to note that the term "Services" encompasses any additional services we currently or plan to offer in the future. As we continually update, enhance, and expand our Service, this Policy may be subject to change. Therefore, we recommend revisiting it periodically.

By accessing the Site, App, or utilizing the Services in any manner, you acknowledge and agree to the collection, storage, and utilization of the personal information you provide (including any subsequent modifications you provide) for any of the services we offer.

Respecting the privacy of our Services' users ("Users" or "you") is of utmost importance to us. We are fully dedicated to reasonably safeguarding your privacy in all aspects. The information pertaining to the User, as collected by us, includes:

(a) The information provided by Users and

(b) As part of our commitment to protecting your privacy, we collect information that is supplied by Users and automatically tracked when using a mobile device with the Services enabled. This collected information is referred to as "Information." By utilizing the Services, you indicate your agreement with this Policy. If you do not agree with any of the terms outlined in this Policy, we kindly ask you to refrain from using or availing of the Services.

Information supplied by users

To access specific Services on the App, Users must provide certain personal information during the registration process. This information may include:

(a) their name,

(b) email address,

(c) phone number,

(d) business entity information,

(e) account number of the Users,

(f) KYC details and any other such information as required.

The information provided by Users allows us to deliver and enhance the Services, providing you with a user-friendly experience. In certain cases or for specific services or utilities, we may also require your contact address. Additionally, when downloading the App, Users are requested to grant access to their contact list stored on their mobile device. This enables Users to share payment and credit updates with the Platform.

In our continuous efforts to enhance the Services, we may occasionally collect information from Users through the App or Site, excluding the data mentioned above. Rest assured that we do not share this data with any third party, except as stated within the terms of this Policy.

We may have access to a User's list of installed apps, and we consider this data as personal or sensitive information, subject to the terms outlined in this Policy. We handle this data with the utmost care, ensuring secure transmission and adhering to prominent disclosure requirements for the User's protection.

The Information we collect is essential for the provision of our Services and is specific to each service. We utilize this Information to deliver the Services, ensure their maintenance, protect user privacy, enhance the Services' functionality, and develop new services for the benefit of our users.

Additionally, we reserve the right to utilize your email address and phone number for marketing, non-marketing, or administrative purposes, without requiring further consent. These purposes may include notifying you of significant changes, providing customer service, sharing information about updates to the Services, facilitating billing processes, and more.

Any Information you provide shall not be considered personal information if it is freely available or accessible in the public domain, or if it does not fall within the definition of personal information as defined by applicable law. Moreover, any reviews, comments, messages, or blogs posted, uploaded, conveyed, or communicated by Users in the public sections of the Site or application stores (such as the App Store or Play Store) are considered published content and are not subject to the provisions of this Policy as personal information.

If you decide not to provide the required Information on the Platform, it may result in the inability to access certain services on the Platform. We will make reasonable efforts to notify you of such limitations at the appropriate time. However, please note that we will not be held liable or responsible for the denial of certain services to you due to your failure to provide the necessary Information.

Upon registering with the App Services, we reserve the right to contact you periodically (at our discretion) to request updates regarding your Information. This is done to ensure the accuracy and relevance of the data we have on record.

As you utilize the App or Site, certain Information is automatically tracked. Additionally, we store all your credit/payment records in a cloud-based environment. To ensure secure storage and management of this data, we employ the services of third-party infrastructure service providers.

To offer you more targeted communications and promotions, we may utilize additional sources of demographic and related information. This enables us to better tailor our interactions with you. We employ tools like Google Analytics, among others, to track User behavior on the Site, allowing us to gain insights and improve the user experience.

When you visit our Site or use the App, our servers automatically collect limited information about your device's internet connection. This includes your IP address. Additionally, we receive and log information from the App and/or your browser, such as your device or computer's name, operating system, and IP address. We may also collect log file information from your device, which can include details like your location, device name, serial number, unique identification number (e.g., UDID on iOS devices, Android ID or ADID on Android devices), device operating system, browser type and version, CPU speed, and connection speed, among others.

In order to enhance the responsiveness of the Site and improve user experience, we may utilize "cookies" or similar electronic tools. These cookies help us collect information and assign a unique, random number (User Identification or User ID) to each visitor. This enables us to understand the individual interests of users based on their identified computer. By continuing to visit the Platform, you consent to the use of cookies and similar technologies for the purposes described in this Policy.

If you prefer not to receive cookies or web beacons, you have the option to adjust your browsing settings or third-party cookie settings. However, please note that by disabling cookies, certain features and functionalities of the Services may be affected. It is important to be aware that we use cookies and other technologies not only for website analysis and optimization but also for marketing purposes. Additionally, our partners may assign their own cookies to your browser, a process that we do not control.

The Site may contain links to third-party websites, including advertisers, blogs, content sponsorships, vendor services, social networks, and more. Please note that these websites are governed by their own respective privacy policies, which are beyond our control. Once you leave our servers (you can verify this by checking the URL in your browser's address bar), any information you provide is subject to the privacy policy of the third-party site you are visiting. We do not provide any representation or warranty regarding how your information is stored or used on third-party servers. Their privacy policy may differ from ours.

If you are unable to locate the privacy policy of any linked site through a link on their homepage, we recommend contacting the website directly for further information.

The Information collected, including personal information, may be shared with our affiliates, group companies, and third-party service providers for internal business, administrative purposes, general corporate operations, and marketing partnerships. By using our Services, the User consents to this sharing of information. We will make reasonable efforts to ensure that these third-party service providers are bound by obligations to protect your personal information and are in compliance with relevant data protection laws. It is important to note that these entities may engage in marketing activities unless you explicitly choose to opt-out.

By using our services, the User explicitly grants consent for us to access their SMS, contact list, location, and device information. Additionally, we may request the User to provide government-issued identification documents such as ID cards, passports, driver's licenses, voter IDs, student cards, or birth certificates, as well as Know-Your-Customer (KYC) details. This is necessary to determine eligibility for specific products/services, including but not limited to credit and payment products. The purpose of collecting this information is to enhance the User's experience and provide access to services offered by us, our affiliates, or other third-party service providers, including lenders.

Furthermore, the User agrees to the sharing of Information, including sensitive personal information, in situations where it is required or requested by law, court order, governmental agency, or authority. This may be necessary for identity verification, prevention, detection, investigation (including cyber incidents), or for the purposes of prosecution and punishment of offenses. Such disclosures are made in good faith, believing that they are reasonably necessary to enforce the Terms of Use or comply with applicable laws and regulations.

We assure that no personal information of an individual User, such as name, phone number, email address, spending data, or card details, will be shared with any other User or third party unless explicitly approved by the concerned individual User.

In addition, we may present information related to credit records, User spends, patterns, and User data tracked by us, but only in the form of aggregated statistics. These statistics may include overall app usage by date, time, balances, etc. This information is presented within our Platform or to our partners.

By utilizing the Platform Services and providing us with information, Users acknowledge and consent to the disclosure, transfer, storage, and processing of their personal information (including sensitive personal information) by us in Pakistan and/or other countries, to our affiliates, group companies, and third parties. While our main objective is to safeguard the confidentiality of Users' personal information (except as outlined in this Policy), Users should be aware that the countries where their information may be stored might not have data protection laws that are comparable to the laws in their own country.

When Users access the Site (including any sub-sites) or use the App, we make sincere efforts to grant Users access to their Information upon request. We also strive to correct or amend any inaccurate or deficient personal information, sensitive personal data, or other Information, as long as it is feasible and not required to be retained by law or for legitimate business purposes.

To process such requests, we ask individual Users to provide identification and specify the Information they wish to access, correct, or remove. We may decline requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize others' privacy, or are highly impractical (such as requests regarding Information stored on backup tapes) or not otherwise necessary.

If we do provide access and correction of Information, we do so free of charge unless it requires a disproportionate effort. Please note that even after deleting your Information, residual copies may remain in our active servers and backup systems for a certain period before they are permanently deleted.

We periodically back up the data stored on the App in our cloud database. This backup is conducted to ensure that Users can retrieve their data in case their phone's data becomes inaccessible, lost, or when they switch to a new device. Additionally, we utilize this backup to provide valuable insights and information regarding User spends, such as weekly spends in a month and insights on spend behavior. Furthermore, we use aggregated and anonymized statistics derived from User data, including User spends by category, date, time, and bank balances.

We retain User's Information in our records for as long as we are able to potentially offer the Services to Users. Once the Services are no longer relevant to a User, we remove all Information related to that particular User from our records.

We prioritize the security of your information and have implemented suitable measures to safeguard against unauthorized access, alteration, disclosure, or destruction. This includes conducting internal reviews of our data collection, storage, and processing practices as well as implementing security measures like encryption and physical security measures to protect against unauthorized access to systems where personal data is stored.

All the Information collected on the Platform is securely stored within a controlled database. Access to these servers is restricted by passwords and strictly limited to authorized personnel. We take necessary precautions to ensure the integrity and confidentiality of your data.

We conduct regular reviews and updates of our security measures to align with advancements in technology. We make every reasonable effort to ensure the security of your personal information, regardless of its transfer or storage location. However, please note that no transmission of data over the internet or any public network can be guaranteed to be completely secure. Despite our best efforts, there is always a small risk associated with data transmission.

We are committed to complying with applicable data protection laws and strive to protect and preserve the privacy and personal information of our Users. We have implemented physical, electronic, and procedural safeguards in accordance with the laws of specific jurisdictions to ensure the security of User's Personal Information. By accepting the terms of this Policy, you acknowledge that the standards and practices we have in place are reasonable and adequate for the protection of your personal information.

In the event of a breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information, we will make every effort to contact you in the most expedient time possible and without unreasonable delay. We will use email or any other feasible means of communication to notify you, taking into account the legitimate needs of law enforcement. We will also take all necessary measures to assess the extent of the breach and restore the reasonable integrity of our data system.

The collection and processing of your Personal Information by us will only be done when we have a lawful basis to do so. Our main purpose in collecting your information, including Personal Information, is to provide you with the various features and functionalities of our services. It is important to note that if you choose not to provide consent for us to collect your information, including Personal Information, we may not be able to fulfill our contractual obligations to you. By "performing the contract," we refer to the Terms of Use that apply to your use of the service. This means that you may not be able to access certain features or we may not be able to provide the service to you in its entirety.

For example, we use your information where we need the Personal Information to perform the contract with you (for example, to provide the Platform or our services to you) so as to:

• Register you on our Platform
• Provide you with customer or technical support including addressing support queries related to, but not limited to, payment processing, or to diagnose any problems with our servers etc.
• Send you transactional emails/SMS or to provide you with information, direct marketing, online and offline advertising and other materials regarding products, services and other offers from time to time in connection with the Service or its parent, subsidiary and affiliated companies ("Platform Entities") and its joint ventures.
• We may collect your geographic location information to offer you localized content, including advertisements and personalized recommendations. This allows us to provide a seamless experience where you can continue watching or using content from where you left off at another time. Additionally, we may use this information to determine your Internet service provider in order to troubleshoot any technical issues and respond to your inquiries and requests promptly and efficiently.
• In order to offer you a personalized service and enhance your overall experience, we may link certain Personal Information, such as your transactions on the Platform, with your activity across all your devices on our Platform. This information is associated and stored with a unique identifier generated by the platform for each user, including both guest users and registered users. If a guest user later registers and creates an account, their past activities will be added to and associated with their registered account.
• In certain cases, when the processing of your Personal Information falls under the scope of the EU General Data Protection Regulation, we rely on our legitimate interests to process your data, as long as it does not override your fundamental rights and freedoms. This includes activities such as displaying or targeting advertisements on the Platform based on your registration or profile information, location, and/or your activity on the Platform across all your streaming devices. This type of advertising, known as 'interest-based advertising,' is associated with your device advertising identifier (IDFA, GAID, etc.). It's important to note that while we may display contextual advertisements on the Platform, these are not specifically targeted to individual users and do not utilize any information that personally identifies you or precisely locates you. Contextual advertising is based on the content you are viewing, such as displaying advertisements related to a particular sporting event or targeting a specific age group that is likely to be watching.
• We utilize your Personal Information to conduct research, analyze our audience, and gain insights into the content and advertising preferences of our users. This helps us enhance our service, improve user interface experiences, and strengthen security features. Additionally, we may evaluate your eligibility for specific offers, products, or services and market them to you accordingly. We engage in analytics and customer research, including general market research and surveys, to understand your needs and opinions on various topics. This enables us to generate sales and traffic patterns and evaluate the effectiveness of advertising campaigns. We may aggregate this data in an anonymous format or analyze it on an individual basis, if legally permissible. We also combine this information with data collected from tracking technologies and other users to enhance the Services and provide you with a better experience on our Platform. For instance, we track the number of times an advertisement or content is viewed, as this metric often determines how advertisers compensate us. This information is compiled and analyzed in an aggregated manner.
• Analyze and measure how effective our advertising is by determining which media sources should be paid for delivering a desired action e.g. users who install our application or subscribe (also known as 'attribution'), so that we pay for demonstrated value and don't overspend. We will use your Personal Information with your explicit consent as follows:
• When you agree to share your precise location based on GPS data, we will combine this information with other information that you provide to us on the Service to provide personalized content and advertisements with better accuracy basis your geographic location e.g. you may see more regional content recommendations or advertisements for local establishments, when you share your precise location based on GPS data;
• By agreeing to share information about the applications you frequently use on your device, we will merge this data with other information you provide on the Service. This allows us to display advertisements that align with your specific areas of interest. We will seek your permission in accordance with applicable laws and as stated in this Privacy Notice. In certain situations, we may use your Personal Information based on legal obligations or to safeguard your vital interests or the interests of another person.
• Prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and enforcing our terms (such as determining free trial eligibility);
• Confirming your identity if you are exercising legal rights;
• Notify you about changes in the Ter ms of Use or in this Privacy Notice;
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us/our distributor.

When you utilize or interact with the Services, and when you send us any data, query, request, or communication via our Support email, you acknowledge and agree that such communication is conducted electronically. Therefore, we may respond to you through electronic means, such as email.

REVOCATION OF CONSENT

A User has the right to withdraw their consent for the processing of their personal information at any time, with future effect. It is important to note that withdrawing consent does not impact our right to collect, use, and disclose personal information in cases where such collection, use, and disclosure without consent is permitted or required by applicable laws.

The Company is the responsible organization for the collection, storage, and processing of personal information of Users as it currently provides and governs all the Platform Services.

UPDATES/CHANGES

We may update our Policy from time to time to reflect changes in technology, applicable laws, or other factors. We reserve the right to modify the terms of this Policy or the Terms of Use at any time. Any changes we make will take effect immediately upon notice, which may be provided by posting the updated policy on the Site. By continuing to use the Services after such notice, you are deemed to accept the modified terms. We may also make reasonable efforts to notify you through electronic mail. It is advisable to periodically review this Policy on the Site to stay informed about the latest version.

If you have any questions or grievances regarding the processing of your information, you can contact our Grievance Officer at (support@rishtamobarak.com).

DISCLAIMER

If you voluntarily share any personal information with us that is not specifically requested during registration, we cannot be held liable for any breaches or disclosures related to that information. If you have any questions about this Policy or the protection of your personal information, please contact our data protection officer or grievance officer.